IAB Sales Certification Training Bundlex

This bundle contains all of the training elements required to sit for IAB Sales Certification eligibility!

The Digital Media Sales Training IAB Training bundle is the perfect way to study for and pass the IAB Sales Certification exam. This training bundle offers over 30 hours of online and self-paced digital media marketing and advertising instruction needed to create rock star level digital media sales team members for only $849!

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Access this course for a full year for only $849 - Click Here to Add it To Your Cart!

Created as review training for salespeople looking to sit for the IAB Sales Certification Exam, these courses have been designed to provide a solid foundation of understanding on these different channels and best practices and approaches for their use. Together the lessons offer over 30 hours’ worth of relevant overviews designed to help salespeople new to digital media get up to speed quickly.

This course bundle includes over 30 hours' worth of instructional video and workshop exercises covering The Digital Advertising Universe and Digital Campaign Management training areas and has been especially designed and created  to provide traditional media salespeople, along with those new to media sales, with a foundational look at online media channels and the options they offer online advertisers. This intensive course is made up of the following lesson areas:

The Digital Advertising Universe

Lesson 1: Exploring Marketing Models
Lesson 1: Marketing Overview (26:30)
Lesson 1: Marketing Fundamentals (31:28)
Lesson 1: The Human Experience (24:36)
Lesson 1: Consumer Buying Models (14:07)
Lesson 1: Workshop-Creating Targeted Messages (15:54)
Lesson 1: Workshop Overview (1:32)
Lesson 1: Workshop Handouts
Lesson 1: Workshop Review (13:38)
Lesson 1 Quiz

Lesson 2: Understanding the Advertising Ecosystem
Lesson 2: The Media Landscape (23:05)
Lesson 2: Media Marketing (13:18)
Lesson 2: The Advertising Cycle (6:46)
Lesson 2: Workshop - Media Evaluation - Overview (1:17)
Lesson 2: Workshop Handouts
Lesson 2: Workshop - Media Evaluation - Review 18:56)
Lesson 2 Quiz

Lesson 3: Exploring Digital Advertising
Lesson 3: Digital Media Landscape (26:32)
Lesson 3: Digital Display Media Formats (16:37)
Lesson 3: Digital Display Advertising (14:47)
Lesson 3: Workshop Overview (:25)
Lesson 3: Digital Channels Workshop Handout
Lesson 3: Workshop Review (12:08)
Lesson 3 Quiz

Lesson 4: Rich Media Features and Formats
Lesson 4: Rich Media Evolution (19:37)
Lesson 4: Rich Media Features (21:59)
Lesson 4: Rich Video Features (11:55)
Lesson 4: Rich Media Ad Selling (13:44)
Lesson 4 Quiz

Lesson 5: Digital Content Marketing
Lesson 5: Content Marketing Overview (11:47)
Lesson 5: Native Advertising Defined (31:12)
Lesson 5: Native Advertising Landscape (11:57)
Lesson 5: Native Advertising Paradigm Shift (15:57)
Lesson 5: Native Advertising Portfolio (22:31)
Lesson 5 Native Advertising Best Practices (6:27)
Lesson 5: Content Selling Strategies (9:57)
Lesson 5 Quiz

Lesson 6: Search Engine Marketing
Lesson 6: SEM Overview (45:18)
Lesson 6: Exploring Google (33:27)
Lesson 6: Google Ad Creation Workshop (1:00)
Lesson 6: SEM Keyword Strategies (13:17)
Lesson 6: Google AdSense and Analytics (7:16)
Lesson 6 Quiz


Lesson 7: Search Engine Optimization
Lesson 7: SEO Evolution (15:54)
Lesson 7: On-Page Optimization (34:54)
Lesson 7: SEO Best Practices (13:12)
Lesson 7: Workshop - SEO Site Analysis (5:43)
Lesson 7: Off-Page Optimization (9:22)
Lesson 7 Quiz

Lesson 8: Email Marketing
Lesson 8: Email Marketing Overview (17:12)
Lesson 8: Email Marketing Best Practices (35:07)
Lesson 8: Email Autoresponders (10:23)
Lesson 8: Email Marketing Pitfalls to Avoid (12:54)
Lesson 8 Quiz

Lesson 9: Social Media Marketing
Lesson 9: The Social Media Revolution (22:17)
Lesson 9: Social Media Marketing Strategies (16:08)
Lesson 9: Developing an SMM Voice (28:25)
Lesson 9: Social Media Networks - Facebook (24:27)
Lesson 9: Social Media Networks - Facebook  Exploration (15:33)
Lesson 9: Social Media Networks - Twitter (34:22)
Lesson 9: Social Media Networks - Twitter Exploration (5:33)
Lesson 9: Social Media Networks - YouTube (17:23)
Lesson 9: Social Media Networks - YouTube Exploration (5:25)
Lesson 9: The Content on Demand Economy (9:22)

Lesson 10: Mobile Marketing
Lesson 10: The Mobile Marketing Conundrum (56:17)
Lesson 10 Quiz

Digital Marketing Management

Lesson 11: Online Audience Targeting
Lesson 11: Audience Targeting Overview (14:26)
Lesson 11: Audience Targeting Hierarchy (29:52)
Lesson 11: Behavioral Targeting (19:16)
Lesson 11: Cluster & Segment Targeting (24:20)
Lesson 11: Emerging Targeting Models (24:12)
Lesson 11 Quiz

Lesson 12: Advertising Operations
Lesson 12: Defining Ad Ops (16:05)
Lesson 12: The Ad Ops Ecosystem (28:20)
Lesson 12: Digital Ad Delivery (18:40)
Lesson 12: Ad Ops Strategies (9:23)
Lesson 12: Deciphering Insertion Orders (37:13)
Lesson 12: Media Math Overview (27:46)
Lesson 12 Quiz

Lesson 13: Digital Measurement and Analytics
Lesson 13: Why Measure? (35:29)
Lesson 13: Defining Digital Measurement (17:52)
Lesson 13: Research Methods and Sources (35:28)
Lesson 13: Web and Site Analytics (16:02)
Lesson 13: Channel Research Tools (38:13)
Lesson 13 Quiz

Lesson 14: Digital Advertising Sales Strategies
Lesson 14: Digital Media Landscape (59:43)
Lesson 14: Digital Ad Creative Strategies (21:55)
Lesson 14: Digital Campaign Evaluation Workshop (1:28)
Lesson 14: Digital Campaign Evaluation Workshop - Review (14:32)
Lesson 14 Quiz

Lesson 15:The Programmatic Buying Landscape
Lesson 15: Programmatic Buying Growth Projections (31:41)
Lesson 15: Programmatic Buying Goal Setting Practices (36:38)

Subscribers to Certified Sales Training get a full year of access to digital media selling instruction that is cutting edge and actionable.

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Course Level: Beginner - Intermediate

 

Course Runtime: 31 hours

Year created: 2017

Price: $849 per seat for full year of course access